Unit 2: Pre-production and Planning

Breaking down client requirements Legal and ethical issues Elements of preproduction documents

 Storyboard Sectors: Film Games  TV Elements: Images Shot length Shot type Dialogue Order of Scenes Camera Movement Key sounds Editing shot by shot Clear placement of Characters Wireframe Sectors: Apps Social media Websites Anything interactive Elements: Images Text boxes Colour scheme header banner footer place holder for copyright Navigation systems used (annotations) Fonts  House style Justification Treatment/Proposal Sectors: All Elements: Client requirements Target Audience  Introduction of product Ideal budget  Time frame Distribution methods Proposed content Resources and personnel Competition Purpose of the product Visualisation Diagram Sectors: Print products Magazine Posters Billboards Elements: Colour Scheme House Style

1( a) Identify FOUR client requirements that Active Apps must consider when planning and testing the MyDesign app.        1) Easy to Navigate (Easy to Use)      2)E-commerce features (payment methods, address, online shopping cart, search bar to find clothes)      3)Connect to social media accounts to have influencers and models      4)It is suitable for the target demographic 16-30, cross cultural, unisex (all genders) (b) Identify and explain ONE problem that one of the client requirements identified in 1(a) might cause. One problem lies with the need for e-commerce features which could pose issues with privacy. There is a risk of personal information such as bank details being stolen is they need to ensure that they take proper security precautions 2) Identify TWO ways that Stephen could get audience feedback on the design ideas for that avatar function.  Explain why each is suita...

  Positive- use of colour/imagery links to the product brief and in reference with the title  Negative- you could add more detail to the annotations to give full reasoning why you’ve added certain elements. Positive: Repeated DVD cover conventions used  Negative: Justify your reasoning for your cover - why the audience would like it? positive: the entire thing as a whole runs smoothly and is pleasing to the eye. negative: need to explain why you have placed things the way that you have.e.g. the positions of people or things on the cover. I could improve this by giving a more detailed reasoning to why the elements would be attractive to the audience and reasoning to why they have been added.

Mind map  Script Visualisation diagram  Storyboard  SWOT analysis Concept art Risk assessment

proposals/treatments/project outlines- what are they for/ do? Pitching ideas to employers and work colleagues. an outline of what is going to be made based off of what the client wants or the purpose audience. e.g. all media production needs to include a proposal. production schedule (work plan) Is a simple break down of scenes, talent, time, cast, company and moves and day breaks, activities, tasks, dates in a timeline  includes personnel and deadlines. SWOT analysis  (strengths, weaknesses, opportunities and threats) ensuring the success of a product. shows client you have thought about benefits and any problems that arise, as well as any competitors.  asset log  a personal record of the companies assets, as well as making sure that financial information is up to date. e.g. any logos, footage needed, any copyright things needed, also tells us where we are getting these from e.g. footage being from home and a logo being from school....

Mind map Mood board Blue-sky thinking SWOT Analysis (Strengths, weaknesses, opportunities and threats) Advantages and disadvantages as tools to plan initial ideas and to show how you can break down client requirements and audience demographics. Mind map advantages: They are engaging, easy to add to and adapt and is a more creative way to write information therefore assisting creativity Mind map disadvantages:  can become large and confusing if not structured well, can be tough to understand for some people, software for mind mapping can be expensive, not in depth, lacks visual data, doesn’t plan time Mood board advantages: it gives a clear visual representation of the initial ideas of what the productIon company have planned to fulfil the clients requirements, see font style and themes, easy to make, universally understood  Mood board disadvantages: may be ignored, disliked or not what the client imagined, cant show all the ideas, not a lot of writing, can be disorganised, mig...