Unit 2: Pre-production and Planning

proposals/treatments/project outlines- what are they for/ do? Pitching ideas to employers and work colleagues. an outline of what is going to be made based off of what the client wants or the purpose audience. e.g. all media production needs to include a proposal. production schedule (work plan) Is a simple break down of scenes, talent, time, cast, company and moves and day breaks, activities, tasks, dates in a timeline  includes personnel and deadlines. SWOT analysis  (strengths, weaknesses, opportunities and threats) ensuring the success of a product. shows client you have thought about benefits and any problems that arise, as well as any competitors.  asset log  a personal record of the companies assets, as well as making sure that financial information is up to date. e.g. any logos, footage needed, any copyright things needed, also tells us where we are getting these from e.g. footage being from home and a logo being from school....

Mind map Mood board Blue-sky thinking SWOT Analysis (Strengths, weaknesses, opportunities and threats) Advantages and disadvantages as tools to plan initial ideas and to show how you can break down client requirements and audience demographics. Mind map advantages: They are engaging, easy to add to and adapt and is a more creative way to write information therefore assisting creativity Mind map disadvantages:  can become large and confusing if not structured well, can be tough to understand for some people, software for mind mapping can be expensive, not in depth, lacks visual data, doesn’t plan time Mood board advantages: it gives a clear visual representation of the initial ideas of what the productIon company have planned to fulfil the clients requirements, see font style and themes, easy to make, universally understood  Mood board disadvantages: may be ignored, disliked or not what the client imagined, cant show all the ideas, not a lot of writing, can be disorganised, mig...